My focus has been helping companies – startups and multinationals – better understand their customers in order to achieve sustainable growth, through data, analytics and digital solutions. I have a decade of experience across a number of industries including Finance, Consumer Electronics, Luxury Fashion, Cosmetics, Logistics and Not-For-Profits.
Acting as Digital Innovation Driver and Entrepreneur-in-Residence at companies like Pentland Brands through Speedo and Lacoste, Mirae Asset Global Investments, Oregon Scientific, Cosme-de-Net and Infiniti Motor Company, I have created their eCommerce solutions, Digital Marketing strategies increasing revenue, brand awareness and customer engagement.
- Formulated a complete digital marketing and ecommerce strategy for one the world’s largest Consumer Electronic designers and manufacturers, relaunching it’s ecommerce solution and creating all digital marketing guidelines and campaigns as well as launching operations in over 15 new markets.
- Lead one of Asia’s largest cosmetic and beauty retailers’ ecommerce strategy and digital drive to grow revenue over 2.3x in one year
- Run a leading automotive company’s Accelerator Programme, helping the portfolio startup companies scale and achieve product/market fit through digital solutions.
I’ve also consulted and advised a number of successful startups in their business strategy and digital efforts, optimising marketing processes to achieve early traction.